The first day of July brings the first real-world glimpse of Apple's foray into mobile advertising.
As planned, iAds debuted on iOS 4-based devices on Thursday, with the first examples of Apple's program enabling advertisers to present interactive ads directly within iOS apps. Engadget has Dove's entry, starring Major League Baseball's Albert Pujols and Andy Pettitte.
There's also a YouTube video of Nissan Motor's interactive campaign for the new electric Leaf. It's essentially the same as the Leaf ad Steve Jobs demonstrated at its Worldwide Developers Conference last month. As promised, the ads … Read more