Yelp is taking aim at business owners that try to artificially inflate their reviews on the site.
The user-reviews site today announced today that it has launched a new initiative to root out companies that have made "significant attempts to pay for reviews." In the event it finds such attempts, Yelp will post a "consumer alert" on a company posting alerting users to the violation.
"We caught someone red-handed trying to buy reviews for this business," the alert reads. "We weren't fooled, but wanted you to know because buying reviews not only … Read more