Youth-focused designer on how to save Zune
Here's an interesting post on how to save the Zune over at digital lifestyle blog Last 100. The blogger is Michael Pinto, creative director of Very Memorable Design, a design company that specializes in youth marketing.
To summarize: Microsoft needs a super-cheap Zune--maybe $25--to compete against the $50 iPod Shuffle, and should create limited-edition Zunes associated with fashionable brands, artists, comic books, and sports heroes. He also suggests preloaded content, including selling cheap Zunes loaded with concert recordings immediately after the show ends, as some artists are already doing with flash drives.