Google plans to give big media companies a cut of advertising revenues when their videos appear on YouTube, regardless of who posts them to the site.
The technology blog TechCrunch reported Wednesday that unnamed sources at YouTube expect Google to expand a program that allows media companies to sell advertising for their video content that appears on YouTube. The program is expected to be expanded by the end of the first quarter.
The blog reports that today only a few media partners sell their own ads on YouTube. But YouTube confirmed that a few big partners, such as CBS, already … Read more