Billboard's charts, the gold standard for assessing the most popular music, now have a new metric.
YouTube streaming data is now being incorporated into those charts, Billboard announced yesterday. YouTube viewership will now join digital and physical singles sales, terrestrial radio airplay, and streaming as the metrics that determine Billboard's chart order.
Since there are often thousands of clips of a single music video, Billboard's YouTube data is limited to "all official videos," Vevo clips, and user-generated videos that are using "authorized audio." In other words, only legitimately used songs can be included … Read more