With the iPhone 3G launching worldwide, consumers standing in line, and journalists salivating at the thought of talking about it, we've suddenly forgotten about RIM, Motorola, Nokia, LG, and the rest of the major players in the cell phone space.
Right now, Leo Laporte is getting ready to finish his 24 hours of iPhone coverage and my colleague Tom Merritt over at CNET TV came in to the office at 5 a.m. PDT to discuss the launch live. Techmeme is overloaded with iPhone coverage, and even major media outlets are jumping on the bandwagon, calling this "the biggest tech day of the year."
Wow. Have we really ever seen anything like this before? Some might say that last year's iPhone release was huge--and it was--but it's as if the hype machine came out in full force this year and did everything it could to eclipse last year's performance.
And so far, it has.
But what about RIM? The BlackBerry is, for all intents and purposes, the only real competitor to the iPhone now and with its stranglehold on the enterprise space, the only device that can keep Steve Jobs' juggernaut at bay.
That said, I can't help but wonder if RIM has learned something today. Has it learned that the Apple onslaught is real and very (very) powerful? Has it learned that hype is an incredibly powerful tool and should be used as much as possible? Has it learned anything?
I certainly hope so.… Read more