It's often said that open-source companies spend a lot less money on sales and marketing. Apparently this translates into not knowing how to spend it well when we do spend money, as Mozilla's recent bout with marketing demonstrates.
Mozilla's "Firefox Users against Boredom" campaign was meant to be funny. Kind of like Apple's Mac vs. PC ads. But it wasn't.
I, personally, wasn't offended by its tongue-in-cheek implications that Internet Explorer causes cancer and such. I just found them dumb and ineffective. It's also surprising to me that with so much … Read more