The $10.5 million BlackBerry: island included
While we're not in the habit of praising marketing campaigns, this one from Sprint and RIM at least shows that some people are trying things beyond such cliches as mystery ads and countdown commercials. In pushing the BlackBerry 8830 World Edition smartphone, the two companies are advertising "the first $10.5 million cell phone--an exciting limited-time offer for billionaires."
According to its special site, the phone comes bundled with with an "exotic island" for $10.5 million--$199.99 for the handset and $10,499,800.01 for the land. It even goes so far … Read more