This post was updated at 2:30 p.m. PST with more details, and at 6:15 p.m. with IDG's reaction.
Apple CEO Steve Jobs has given his last keynote address at Macworld in San Francisco.
The company announced on Tuesday afternoon that January's Macworld would mark its last year participating at the show, which is run by publishing company IDG. In addition, Apple said Phil Schiller, senior vice president of worldwide marketing, will deliver the keynote, usually handled by Jobs.
Apple representative Steve Dowling declined to comment on Jobs' health, a prominent topic of discussion this year. Jobs' keynote addresses at Macworld have become almost legendary events, launch pads for some of the company's most important products and strategies. His absence from what many in the Apple community consider their Super Bowl will once again revive rumors that Jobs is ill.
"Phil is giving the keynote because this will be Apple's last year at the show," Dowling said. "It doesn't make sense for us to make a major investment in a trade show we will no longer be attending."
Apple seems to be declaring that it no longer needs industry events like Macworld to get its message out. The company has 250 retail stores around the world that draw millions of people a week, and its Web site is among the top 10 sites, in terms of traffic, on the Internet.… Read more