An analyst named Ezra Gottheil from Technology Business Research said late last week that Apple needs to consider bringing the prices of its computers down to fall in line behind other PC vendors that are lowering their own PC prices to compensate for less consumer spending.
"It is too much to ask consumers to pay more than twice as much for a PC in these times," Gottheil said in a statement.
The analyst went on to explain that she believes the market is moving away from high-priced computers, thanks to the rise in popularity of Netbooks, and with a recession haunting consumers and businesses alike, Gottheil believes Apple's current strategy of upgrading device specs without modifying price could prove damning in this economic environment.
For years, Apple has contended that it's providing more value for more money and it has always been loath to drop the price of its machines to compete on price with competitors. And so far, Apple hasn't made any statement regarding its desire to change that strategy.
But that's a good thing. Apple shouldn't lower the price of its Macs to compete on price with Hewlett-Packard and Dell. It's a premium vendor with a premium product that thrives off its higher price point. Why should it fiddle with a strategy that has worked for years just because the competition is trying to find a way to increase its own PC sales as Apple gains market share with each passing month?… Read more