The video game industry is a hotly contested space that's currently being dominated by three major companies: Sony, Microsoft, and Nintendo. And although companies like Sega and others have tried to solidify their brands in the console space, they've failed in the face of those three giants.
But just because the past is littered with companies that have failed miserably at trying to capture a place in the world of hardware, does that mean that no company ever will do it again? Microsoft is a late entrant into the space and Sony came on the scene in a big way when columns were being written about the same basic premise: companies can't break into the console war.
Sorry, but I just don't buy the logic.
That said, I don't think any company can break into the console space. In fact, I would say that only one company can do it. Not because it has worked in the video game business for such a long time or that it's uniquely positioned to break in. No, the real reason why I believe this company could make a splash in the video game business (and why it possibly will) is because it commands the kind of hype and respect that no other company in the space does.
If you ask me, Apple could (and should) release a video game console. And not just because it'll be a success, but because it's the only company that could make a dent in the market.… Read more