In a great essay for Core 77 ("Stepmothers of Invention: Branding Firms Enter the Industrial Design Fray"), Carl Alviani describes a trend that has been emerging for a while now: Not only do digital agencies like R/GA enter the branding domain, branding, marcom, and advertising firms also round out their services portfolio by adding product design capabilities. Alviani expects that "a lot more branding firms will be hiring product designers over the next few years, just as ID firms hired lots of media and identity specialists a decade back (and continue to do)." John Winsor … Read more
The organizers have synthesized the research, interviews, and lectures of the two-day symposium into a manifesto that is worth reading:
The paper argues that today's "attention economy" will … Read more
Google Chrome was born explicitly as a platform for Web applications. From the first bits I saw I can say that Google's new creation delivers most of the promises and brings new interesting innovations in the user experience realm. Competitors will find them hard to ignore, especially when you look at the tab concept improvements. For a good review of these points, you can refer to this post on Ars Technica.
Many hailed Google's move as a revolutionary step. And indeed, with Google Chrome, the Web … Read more
My grandparents in England had cows on their farm so I've always had a lot of affection for them, and was delighted to read this story from the Los Angeles Times indicating a "hidden cow power." Turns out cows may have internal compasses much like birds and bees do for orienting themselves to magnetic north.
Using satellite images on Google Earth, German scientists were able to see that all over the planet, cows stand with their bodies pointing to magnetic north.
Studying photographs of 8,510 cattle in 308 herds from around the world, zoologists Sabine Begall … Read more
"Be the first to know whom Barack picks as his running mate," had been the campaign's promise. The only problem: Those who had signed up to be the … Read more
So says Robin Good in his provocative post on the Brand Ambassador, in which he touts highly credible and authoritative bloggers as the advertising channel of the future.
Good envisions "bottom-up advertising with publishers selecting the favorite brands they would want to endorse." And further: "… Read more
"We're doing all the things we tell our clients not to do," admits a strategy director at a renowned design and innovation firm, "it is ironic." He's not alone with his assessment. Other employees of creative firms (let's just use this label as a catch-all for all design, innovation, marketing, brand, and advertising firms) secretly confess that while they go out preaching to their clients about the importance of open innovation, brand consistency, or a distinct, provocative marketing messages, it is the very absence of all of which that often severely hampers their … Read more
With its 160-character length limit, the site replicates microblogging sites, and there are good reasons to assume that this format translates well to product reviews, as David Binkowski writes.
I saw the Royal Ballet of Flanders perform William Forsythe's "Impressing the Czar" last week at the Rose Theatre in New York. It was a mesmerizing experience: a demonstration of the possibilities of the human body and its bold orchestration as part of a stampeding, Dionysian collective.
As I followed the breathtaking, ultra-structuralist choreography, especially the acclaimed "In the Middle, Somewhat Elevated" part, I couldn't help but draw parallels to other high-performing teams: Why, I wondered, can't businesses (and governments, for that matter) accomplish the same level of perfection? What is it they … Read more