In a clear sign that Steve Ballmer has lost touch with reality, at a recent partner event Q&A the Microsoft CEO addressed the issue of "coolness" and how Microsoft competes in coolness.
On one hand, Ballmer recognizes that Microsoft is not cool and that the enterprise buyer wants safety, not necessarily coolness. But on the other hand his comments reveal an earnest desire to be cool...yet he clearly doesn't recognize what will get his company there.
The way we [will] be newsworthy, if we're successful, in and out, every day, all the time for the next 10, 20, 30 years, we're not going to make it on, hey they're brand new, we've never seen them before. We're going to have to surprise people. And I think we will. I think we'll surprise people with the quality of new PCs people see, where we've worked really hard with Vista, and people say, wow, these things are actually lighter, they actually have better battery life, they're cheaper, they're more affordable, they're more flexible, they come in more sizes, wow, that's cool.… Read more