"We're doing all the things we tell our clients not to do," admits a strategy director at a renowned design and innovation firm, "it is ironic." He's not alone with his assessment. Other employees of creative firms (let's just use this label as a catch-all for all design, innovation, marketing, brand, and advertising firms) secretly confess that while they go out preaching to their clients about the importance of open innovation, brand consistency, or a distinct, provocative marketing messages, it is the very absence of all of which that often severely hampers their … Read more
With its 160-character length limit, the site replicates microblogging sites, and there are good reasons to assume that this format translates well to product reviews, as David Binkowski writes.
I saw the Royal Ballet of Flanders perform William Forsythe's "Impressing the Czar" last week at the Rose Theatre in New York. It was a mesmerizing experience: a demonstration of the possibilities of the human body and its bold orchestration as part of a stampeding, Dionysian collective.
As I followed the breathtaking, ultra-structuralist choreography, especially the acclaimed "In the Middle, Somewhat Elevated" part, I couldn't help but draw parallels to other high-performing teams: Why, I wondered, can't businesses (and governments, for that matter) accomplish the same level of perfection? What is it they … Read more
Although Chaudhary is a NYU film school graduate, the venue didn't provide a home court advantage. The audience -- a cross-section of New York's media community -- was attentive but critical. As became clear in the … Read more
"Old habits die hard. While consumers are out there spending countless hours on social networks, file sharing applications, chat, community sites, buying stuff, selling stuff and using multiple devices, some of us tradigital old fogies are still reaching for our beloved toolbox of the past in the hopes of getting their attention. While online user behavior tells us that people respond well to simplicity, we labor to create complexity in the form of experimental navigation … Read more
I like her line on mainstream media vs. blogs: "Mainstream media have an attention deficit disorder, blogs have an obsessive compulsive disorder."
In a recent blog post on the upcoming Fortune Tech summit, Fortune's senior editor David Kirckpatrick hinted at the possibility of having "a super-amazing special guest from outside the industry who we aren't yet able to announce. (Joining us at the original Brainstorms were Bill Clinton, Shimon Peres, Jordan's King Abdullah, and John McCain.) This visitor could make things really rock."
Hmm...who might that be? The magazine, in its current print issue, just examined both candidates' economic policies in a 1-to-1 comparison, and, in a not so subtle endorsement, chose to display Obama on … Read more
Nothing is more old news than the good old newspaper from yesterday. Silicon Alley Insider reports on the New York Times' attempt to counter the continued print media decline by establishing new revenue streams through its online initiatives. Marc Frons, chief technology officer of the Times' digital operations, provides cues as to where the company is placing its bets: "Widgets, iPhone apps, APIs, and more."
In essence, this means the Times is turning into a software company, applying the same business model philosophy "as many start-ups in Silicon Valley:" "Build neat tools, get traction, and … Read more
Jonah Staw, co-founder and CEO of LittleMissMatched, heads-up a lifestyle brand that is based on "innovative and creative mixing and mismatching." LittleMissMatched launched in 2004 with a collection of mismatched socks sold in odd numbers to encourage girls of all ages to express themselves. The "nothing matches but anything goes" philosophy knocked people's socks off, and sales jumped from $5 million to $25 million in just three years. Today, the LittleMissMatched product line includes everything from socks, winterwear, and sleepwear to books, bedding, and furniture for mismatched mavens of all ages. LittleMissMatched products range in … Read more
"If you spend as much time on the road as I do, you're likely to run into Digital Nomads. This sector of the workforce includes both independents and corporate workers. They use web-based tools like Twitter, wikis, Google Docs, social networks and Skype to collaborate and work wherever, whenever and however they want.
The reality is that many of the tools that workers need to do their jobs are … Read more