I've spent the whole week uttering rude words at my iPhone 5.
Some had four letters, some have had fewer. Several had four syllables. All were expressions of utter disdain, frustration or disappointment.
I'm very suggestible, you see. And this week, two very clever tech CEOs publicly denigrated Apple's lucky charm, making it seem like it was the result of a couple of parts that had fallen off a Segway.