SAN FRANCISCO--As Apple CEO Tim Cook took the stage for his company's iPhone 5 media event yesterday, a group of hard-core Apple users a block away settled in to find out exactly what the new device had to offer.
With no less than nine Macs and eight iPhones in evidence, these ten people could easily be mistaken for a standard bunch of fanboys (and girls) eager to get their first official information about the iPhone 5. But they were hardly a normal group. This was much of the brain trust at Incase, one of the world's largest makers … Read more
Apple failed to spring many surprises on fans today.
In the past, Apple was one of the most security conscious companies in Silicon Valley. Company managers protected the content of upcoming media events as if they were guarding state secrets. If leaks occurred, they were rare and feathers in the caps of the reporters who bagged them.
Today, all sorts of blogs can boast that they scooped the Apple event. Go down the list of Apple's new products or services and nearly all leaked out weeks or months ago.
Apple's iPhone 5 launch with new iPods and an iTunes overhaul highlights the new era at the company that revolves around incremental updates, design prowess, and control of an entire user experience. But something is missing: the Steve Jobs reality distortion field.
Jobs' showmanship was brilliant. He could take an incremental update -- or a feature that has been seen somewhere else before -- and make you think it was brilliant, amazing, and beautiful. I knew it was a game, but it was one I played willingly. I'm going through Apple keynote withdrawal.
Now I'm beginning to … Read more
Apple take note. An Intel executive says everything is going the way of touch.
"Intel has put its money where its conviction is" and invested heavily in touch screens, Rob DeLine, director of Ultrabook product marketing at Intel, said in an interview.
DeLine pointed out that although there are plenty of touch screens that are 10 inches and smaller avaialable, that isn't the case for larger sizes.
The larger-screen ecosystem "really didn't exist," he said. "The ecosystem for 10-inch and below for tablets is pretty mature. So, we've made investments to ensure … Read more
The Apple Store has been touted as the model for retailers. But a new report says the chain's ongoing budget cuts are not going down well with employees.
Citing information from a variety of inside sources, blog site ifoAppleStore claims that the stores are changing "employee performance standards" to focus more on sales and profits over customer satisfaction.
Apple's retail vice president, John Browett, reportedly admitted that the company "messed up" when it implemented a new system that cut hours for some employees and left certain Apple stores understaffed. Trying to reassure concerned employees, … Read more
Complete coverage: Apple v. Samsung, a battle over billions
The missive is for the most part a reworking of Apple's statement earlier in the day. The Cook memo adds a line saying that "Today was an important day for Apple and for innovators everywhere" and that Apple "chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work."
Here's the memo in … Read more
When Tim Cook assumed Apple's leadership from an ailing Steve Jobs one year ago today, investors reacted by pushing down the company's shares by more than $6.
One year later, the stock is up 44 percent, the company is about to introduce a new version of its popular iPhone, and Apple is now the most valuable company in the world based on market capitalization.
After two stints filling in as CEO while Jobs was ill, Cook has finally emerged from the shadow of Apple's legendary founder and earned his place on center stage as one of the … Read more
As the Apple vs. Samsung patent trial rapidly approaches, settlement talks between the two companies still seem to be stymied, according to Reuters.
Apple CEO Tim Cook met with two of Samsung's top executives, vice chairman Choi Gee-sung and mobile chief Shin Jong-Kyun, in an undisclosed meeting last week to see if the two sides could resolve the matter before trial, according to Reuters. But the talks were to no avail -- mediation between the two companies still seems to have fallen short.
The two tech giants became embroiled in this legal battle in April 2011 when Apple filed … Read more