thefts

SAN FRANCISCO--While Nintendo's Wii continues to outpace expectations and certain games are making fortunes for their publishers, a strong argument can be made that the hottest segment of the video games industry is one that is still in its infancy: social games.

These titles, which are popping up by the bushelful on platforms like Facebook and MySpace, as well as on Apple's iPhone, are garnering user numbers that would previously have been thought impossible. And in a deep recession, when even the strongest console manufacturers and biggest game publishers are being forced to shut down projects and lay off workers, people have no choice but to sit up and take notice.

At the Game Developers Conference on Thursday, Kristian Segerstrale, the CEO and co-founder of PlayFish, one of the most successful publishers of social games, upped the ante, stating his case for how the mainstream video games industry can learn from his side of the business.

In his talk, "Five lessons from social games that matter to the rest of the games industry," Segerstrale argued that while the nature of the social games business differs significantly from that followed for many years by the more traditional, retail-oriented publishers, times are changing, customers' behaviors and expectations are shifting rapidly, and the winning model may well be the new one.

PlayFish's roster of games, including the mega-hit Who Has the Biggest Brain is illustrative of the popularity games can achieve on services like Facebook. Segerstrale said PlayFish has had 60 million players, averages about 25 million monthly users and 5 million daily players, and currently has 5 of the 10 most popular applications on Facebook. And by itself, Who Has the Biggest Brain has been played a total of 500 million times by 15 million people, he said.

With numbers like that, it's clear why Segerstrale feels he has some lessons to teach the rest of the games industry. And while the traditional retail games model has been relatively unchanged for decades and remains strong today, he said he sees signs that the Electronic Arts, Activisions, and Take-Twos of the world, not to mention the countless other game developers and publishers out there, may need to rethink their methodology.

One harbinger of that need for change is evident even within the traditional games business itself, he pointed out. He said that Nintendo established the Wii as a sleeper hit by exploiting a wide range of people's desire to be social with friends and family. And he explained that Nintendo itself is well aware of this, as evinced by ads for the Wii that show groups of friends playing gleefully. Yet the real estate in the ads devoted to showing the games themselves is minimal; it's the image of the social activity that sells the Wii.

"This is about you and your real-world relationships," Segerstrale said, "which is ultimately much more important than anything that happens between you and your screen...That's why you're playing. You're playing together, not because you're trying to beat the boss in level 10." … Read more

The controversial Grand Theft Auto series infiltrates the Nintendo DS handheld gaming platform Tuesday, March 17, in the form of Chinatown Wars. While the game is still set inside the fictitious town of Liberty City, the storyline deals with the Chinatown section of it and a Hong Kong transplant who will serve as the game's protagonist.

Chinatown Wars features an older GTA game play style as you'll be viewing the world from a top-down perspective. This viewing mode was how GTA was originally played before it made the jump to 3D with Grand Theft Auto III on PlayStation … Read more

Lead roof tiles are worth a lot of money. And you'll find them, in the United Kingdom, at least, on the top of schools, museums, churches, and the Houses of Parliament.

I may be wrong about the last one, but Tom Berge, a man who truly appreciates the free part of free enterprise, knew where he could pinpoint such buildings: Google Earth.

He sat at his computer, googled away, selected his targets (mercifully, the roofs were unblurred), got into his car, and climbed less than socially toward his riches. He managed to collect about $140,000 worth of lead, … Read more

More than 10 million Internet users worldwide were hit with identity fraud-related malware last year, according to a new estimate from Panda Security.

The number of computers infected with active programs designed to steal personally identifiable or financial information that can be used for identity fraud, such as banker Trojans for stealing bank account information, rose by 800 percent from the first half of the year to the second half, the study found.

Of the 67 million computers that PandaLabs analyzed in 2008 for the study, 35 percent of those infected had up-to-date antivirus software installed. The number of users … Read more

About 7.5 percent of U.S. adults lost money as a result of financial fraud last year, mostly due to data breaches, according to a new Gartner study to be released on Tuesday night.

In the survey of nearly 5,000 consumers, 70 percent said they had never been a victim of identity theft fraud. Meanwhile 14 percent said they had had their credit card information used to charge purchases or get money, 7 percent said their debit card was used, 6 percent said a new account had been opened in their name, 5 percent had money transferred out … Read more

Update at 9:30 a.m. PST: A new chart has been added to the end of the article.

This was originally published in ZDNet's Between the Lines.

Identity theft cases surged in 2008, according to the Federal Trade Commission.

Last year, ID theft was by far the biggest complaint to the FTC, representing 26 percent of total problems reported. The next biggest one--third-party and creditor debt collection scams--represented only 9 percent of complaints.

The FTC's annual Consumer Sentinel Network report (PDF), released Thursday, details that ID theft complaints totaled nearly 314,000 in 2008, up from about … Read more

A new medical wiki will tell you why you shouldn't have painted your sister's toes purple, but apparently all online medical advice pages tell Natali she's pregnant. She's not. Facebook also backed down on its terms of service and Telstra is in trouble with Microsoft.

Facebook backs down http://blog.facebook.com/blog.php?post=54746167130

Grand Theft Auto IV adds episodic content http://www.cnet.com/8301-18603_1-10165231-73.html

Telstra boss Sol Trujillo’s mobile phone loaded with top-secret software stolen by pickpocket http://www.news.com.au/technology/story/0,28348,25076154-5014239,00.html… Read more

We've spent the better part of the Presidents' Day weekend playing through The Lost and Damned, the first episodic downloadable content for Rockstar's Grand Theft Auto IV. With all three major living room game consoles now more or less permanently hooked up to broadband Internet connections, it makes perfect sense that game companies would want to bypass the heavy fixed costs of pressing discs, putting them on trucks, and stocking them in retail stores, in favor of selling downloadable content directly to the end user.

While the concept isn't new (there are hundreds of mission packs, add-ons, … Read more

Not only will Rockstar's DLC be available on the Xbox 360 February 17, but Microsoft will allow free access to Live Gold functionality for players of Rockstar's Grand Theft Auto IV and the upcoming expansion The Lost and Damned.

You've got to give it to Microsoft, what better way to get people online to play a game that's almost a year old and pump them up for the next installment from Rockstar? Grand Theft Auto IV is a great game. I can see the servers taking a huge hit Feb. 17; maybe I'll see you … Read more