The Guardian had a fantastic set of articles this weekend addressing the role of Google in the world. One particularly intriguing piece comes from Adam Curtis, a documentary director, who notes:Google is a paradox. It gives us the feeling we are wild and free individuals, powerfully reinforcing an idea of us as heroic figures in the consumer age. Yet at the same time it is powerfully proving the opposite - that we are completely predictable. Out of that is going to come some very interesting political ideas of how to organise society and also new artistic ideas.
I think we're going to see Google given a run for its money, with more and better ways of filtering information to consumers and businesses. Each of these, however, will take us one step closer to becoming assimilated into a Borg-like information-dense existence, one largely devoid of privacy and meaningful, individual choices.