Here in the hot, rugged Southwest, we don't take too kindly to all y'all northern Yankee iPhone types... or at least that's the narrative the folks at mobile ad firm Jumptap discovered in data about which smartphone OS is most popular by region. It shows that the Mason-Dixon line still serves as a pretty accurate geographical divider for our nation's latest internal division--iOS fanbois vs. Android devotees.
The data (PDF) shows strong ties to Android in the South and Southwest, while those in the Midwest and Northeast lean toward iOS. Sunny California, Texas, and Florida are among the hot spots for Android use, while picturesque New England absolutely adores iOS.
Meanwhile, New Yorkers are still hanging on to their BlackBerrys, as are folks in the states surrounding the nation's capitol, but the battle lines for the new war between North and South have clearly been drawn by the top two mobile OSes.
Despite its California roots, iOS has yet to heed the advice to "Go West, Young Man," according to the data. The only state in the contiguous 48 west of Kansas City with a preference for Apple is Montana. Conversely, Android has tiptoed all the way across the Rust Belt to the Atlantic, dominating in Ohio, Pennsylvania, New Jersey, and Delaware. Not to be outdone, iOS has entrenched itself behind enemy lines in the prime vacation destination of Hawaii.… Read more