By design or by accident, the idea of asking consumers to create ads and design products has already become an accepted practice. The phenomon's immediate adoption is even more remarkable considering that it has taken place in an ossified industry.
Just yesterday, for example, Yahoo launched a campaign urging the public to submit ads featuring its redesigned home page. Other companies have asked customers to design their own products, some of which are even being tracked on blogs dedicated specifically to the trend.
These initiatives typically tout the importance of companies creating new interactive relationships with their consumers in … Read more