They have smiles on their faces and apples on their hearts.
They have iPods, iPads, and MacBook Pros on their tables and pristine white paint on their walls.
But these are mere prestidigitators who want to press you into believing you are in a temple of the digital world. For, as beautifully relayed by the American blogger BirdAbroad, this Apple store in Kunming, China, is less apple pie and more, well, takeaway.
The owners appear to have taken away everything they believe Apple devotees worship in retail. The blogger, a 27-year-old who lives in Kunming with her husband, was herself at first fooled. But then the scales fell from her eyes and the wails began to develop a little lower down.
"The stairs were poorly made. The walls hadn't been painted properly," she noted.
When she thought about it a little further she realized that Apple stores aren't called Apple stores. At least not at the store. There is only the Apple logo on the storefront. Yet here were the words "Apple Store," bold as you like.
As the blogger (who seems to be called Jessica) sniffed around further, she examined the MacBooks and other products--which she can't be sure are really MacBooks or, indeed, anything to do with Apple.… Read more