Lego promoted do-it-yourself in 1971
With Web 2.0 in full ascent and the widely accepted view that do-it-yourself, or DIY, is the way to get users or audiences engaged these days, we tend to forget that it's a relatively new phenomenon, at least from the corporate perspective.
For every Second Life or YouTube that exists today, that encourages users to create their own content and to potentially do so without spending any money on their corporate parents' products, there are endless examples of companies going out of their way in the past to make sure you do anything but that.
But way back … Read more