Although General Motors has decided that social-media advertising is not right for its business, a new study seems to indicate that few other companies agree.
Local-media consulting firm BIA/Kelsey yesterday revealed that U.S. social-media ad spending is expected to hit $9.8 billion by 2016, up from $3.8 billion last year. This year, companies are expected to spend $4.8 billion on social-network advertising.
BIA/Kelsey's findings come at a time when one of the largest companies in the world, General Motors, is calling Facebook advertising into question. In a report yesterday, The Wall Street Journal … Read more