Samsung wants to make it easier and more lucrative for app developers to offer advertising to Samsung mobile phone subscribers.
The company announced Tuesday that it has formed a partnership with OpenX Technologies, a leading provider of digital advertising technologies. Through the partnership Samsung and OpenX will create an exchange that will allow advertisers to purchase mobile ad space directly from mobile developers and Samsung. This closed marketplace should allow advertisers to reach a more targeted audience.
The deal with OpenX is an expansion of Samsung's existing strategy to enable advertising on its products. Earlier this year, Samsung established … Read more