Twitter is experimenting with a new mechanism to point members to must-see television.
The social network is inserting a "Trending" box into some members' timelines to showcase television shows that people are talking about en masse.
The trending-on-TV insert was spotted by Twitter user Anthony Geranio (@asg) Tuesday evening. The box includes a scrollable collection of hot-right-now television shows. Each included show is featured with cover art, the original airtime and channel, the episode number, and the number of tweets about it. People can click on a show to view related Twitter accounts and tweets.