Black Friday is coming! Black Friday is coming!
This is the time of year when Black Friday ads are leaked weeks in advanced, pre-Black Friday sales emerge on a daily basis, and the media goes hog-wild about Black Friday ads, apps, sales, and people willing to stand in line at 4 a.m.
If you'll pardon the expression, I'm not buying it. Much as I understand the importance of this day to American retail's bottom line, I just can't muster much enthusiasm.