Over the past six months, I've discovered a great way to interact with my customers. It has been around for a long time, but it has only been recently that I've put it to good use. In fact, several of Alfresco's biggest deals have been closed using this technology.
Which technology? The lowly text message.
SMS doesn't have the buzz of Twitter nor, at only 160 characters per text, the length of an email. But SMS/text messaging has become my preferred tool to interact with prospects and customers (when not talking to them on the phone, of course).
Because texting is personal, direct, and virtually guaranteed to reach the intended recipient. It's also somewhat secure, since most people can't (or don't know how to) forward SMS messages.… Read more