During the back half of the 1990s, I was in charge of corporate marketing at Cyrix, a Texas-based microprocessor company, and at National Semiconductor, the company that bought Cyrix.
Today, I looked at some of the CNET news stories I was quoted in back then. I couldn't believe some of the blustery crap that spewed effortlessly out of my mouth.
Everything we did was the fastest, most powerful, most highly integrated, lowest cost, blah, blah, blah. The processor gods blessed everything we designed. Customers were lining up around the block. Intel was the devil incarnate. Advanced Micro Devices was just a lowly also-ran, doomed to forever live in Intel's shadow.
As the story turns out, Cyrix imploded and National Semiconductor blew I-don't-know-how-many-billion dollars cleaning up the mess. Intel's still the world's largest semiconductor company, and AMD--well, AMD at least survived.… Read more