PopCap Games has created a new development studio aimed at delivering fast-to-market titles, the company announced today.
Dubbed 4th & Battery, the new "experimental" studio is made up of current PopCap developers who want to "create smaller, simpler, and sometimes edgier games," the company said. PopCap pointed out that in traditional gaming development models, creating a title can take a long time. And in the process, fewer titles are actually released. With 4th & Battery, the company hopes to get more titles to the market far more quickly.
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