T-Mobile may have gone too far with its claims against AT&T.
The National Advertising Division has rebuked T-Mobile for several statements made in its advertising campaign, and has issued a statement calling for the ads to be pulled or changed.
Under CEO John Legere, T-Mobile has grown aggressive in needling its larger competitors. T-Mobile is hoping the attention it generates will result in customers leaving the much larger Verizon Wireless and AT&T. AT&T, in particular, has been a favorite target because its customers can easily bring their phones over to the T-Mobile network.
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