Tucked somewhere in the Amazon campus in Seattle, there is a room that has holds some very important racks of wine.
The bottles are handled carefully. With gloved hands, an Amazon photographer pulls each one off a wire rack and then photographs it so that online shoppers can see each bottle in a clean setting. An image of each bottle's label and description will be uploaded to site so shoppers can look at them in detail. This has happened thousands of times, for each type of wine Amazon sells. It is decidedly not how Amazon sells DVDs or books. … Read more