Maserati cars evoke a strong emotional reaction from customers, says Marti Eulberg, CEO of Maserati North America, who has some quasi-scientific evidence to support her contention.
With previous management posts at BMW, Volvo and Jaguar, Eulberg, 44, knows U.S. luxury buyers. She has been head of Maserati's North American unit since June.
Maserati cites a study by British insurance company Hiscox on the reaction of men and women to the sound of car engines being revved. The saliva of 20 men and 20 women, ranging in age from 22 to 61, was tested before and after they listened … Read more