metrics

Start-up Planet Metrics launches carbon data warehouse

Planet Metrics on Tuesday joined the ranks of carbon-software specialists with the launch of its emissions modeling software and the announcement of $2.3 million in funding.

The San Francisco-based start-up said that it completed its series A round with participation from venture-capital firm Draper Fisher Jurvetson and angel investors.

It also said that the Consumer Electronics Show will use Planet Metrics' hosted software service to track carbon emissions for CES' upcoming conference in January.

Planet Metrics is one of a growing number of software companies that have developed tools for getting a grip on corporations' carbon emissions.

Some global … Read more

At Mozilla, blowing the lid off security practices

Window Snyder, Mozilla's chief security something-or-other (her official title), wants to bring open source practices to the security community.

"At a lot of companies," she told me recently, "there's fear around security: you don't want to talk about what you're doing around security because one might deem it not enough--or might want to criticize it." She said most companies have a lot of reasons to keep what you're doing in security quiet, but not Mozilla. "We benefit from being open; it's the model for us and it's been … Read more

ComScore scores M:Metrics for $44.3 million

Online number-crunching firm ComScore announced Wednesday that it has acquired M:Metrics, a mobile usage statistics company, for $44.3 million in cash and a handful of common stock options.

The reason for the purchase is pretty obvious: as mobile phones make up a bigger and bigger chunk of digital consumption, ComScore wants to be able to provide the relevant statistics to businesses and advertisers. M:Metrics operates mobile phone usage survey MobiLens, mobile ad statistic tabulator M:Ad, and mobile Web monitoring product MeterDirect. ComScore currently has about 950 clients, the company said, and M:Metrics has more than … Read more

Google Analytics adding search sorting, outbound link checking

Earlier today Google unveiled some new and upcoming features being added to their Analytics service at the eMetrics Summit in Washington, D.C. Site owners will soon be getting a way to see what their users are searching for within the site, potentially making it easier for them to reorganize, or prioritize the what's on the page. Users will also have their choice of several third-party search tools that work with the new search analytics, along with Google Custom Search, Google Mini, and Google's enterprise search appliance.

The service is also rolling out a new "Events Tracking&… Read more

Researchers: Mobile social networking a nascent market

New research from the mobile-focused statistics firm M:Metrics has focused on exactly how many mobile-phone customers are using their handsets to access social networks and blogs, and the results aren't particularly surprising: not a whole lot of people are.

In the month of June, a total of only 12.3 million mobile consumers in the United States and Western Europe (France, Germany, Italy, Spain, and the United Kingdom) accessed a social-networking site or blog on their phones at least once. In the U.K., this came out to a total of only 2.5 percent of mobile users; … Read more