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Twitter has reportedly acquired BlueFin Labs, which generates social TV analytics, in a deal which is said to be the social-networking giant's biggest-ever.

According to Business Insider, Twitter has closed a deal to buy BlueFin, a company that specializes in helping media companies understand how people use social media in conjunction with their TV watching.

As Business Insider wrote, "Twitter's move into social TV makes a lot of sense. It hired a Head of TV last fall and there's a strong correlation between people watching shows and tweeting about them. Just look at last night's … Read more

The first time I saw GoDaddy's geek-smooching supermodel ad during the Super Bowl, I silently cheered for the curly-headed geek in a "Revenge of the Nerds" sort of way. The second time the ad came on, I was reading Super Bowl articles on my iPad and only heard the lascivious slurping sound effects. Ewww.

This got me thinking. We're supposed to root for the geek who gets the hot girl. We know the woman in the ad, Bar Rafaeli, is a real supermodel. Is the actor, Jesse Heiman, a real geek? Let's investigate.… Read more

The final numbers are being tallied, but based on overnight ratings, it looks like Super Bowl XLVII had record viewership. We're thrilled to know that tens of millions of people saw our promos.

In case you missed them, here they are for your viewing pleasure:

"2 Broke Girls - Spectacular"

The making of the "2 Broke Girls - Spectacular"

"Under the Dome"

David Letterman and Andrew Luck

"The Big Bang Theory"

CBS comedies

"We are the Champions"

"Thank you"

Internet usage dropped 15 percent during the Super Bowl as the football-obsessed and casual fans alike huddled around their TVs to watch the showdown between the eventual NFL champion Baltimore Ravens and the San Francisco 49ers.

That was the conclusion of a study released this morning by Sandvine, a firm that analyzes traffic on broadband networks.

And while hordes of people were pounding out tweets and Facebook status updates by the millions with their impressions on the Super Bowl ads, the blackout during the game -- and the companies that best leveraged social media during the power outage -- and, … Read more

Leaked from today's 404 episode:

- Google Glass to use bone conduction instead of traditional headphones.

- Google searches expose racial bias, says study of names.

- Vampire Weekend announces new album details in the NY Times Classifieds section.… Read more

"To the curious, inquisitive, the seekers of knowledge."

So began one Super Bowl ad last night. It smacked of more than a little philosophical grandeur.

It continued: "To the ones who just want to know." Well, this had to be something big, something portentous. This had to be a tech company, surely.

With another line, I had no doubts: "To the rebels, the artists, and the free-thinkers and the innovators."

Yes, soon would appear images of Gandhi, Muhammad Ali and, um, Mark Zuckerberg. It was all going to end with an image of Steve … Read more

Super Bowl fans took to the Internet yesterday to search for both people and products highlighted during the big game.

Sponsor M&M was the top search item on Google as it tried to woo people with its "Love Ballad" commercial. Singer Beyonce, who performed during the halftime show, took second place.

The teams actually competing in the game were next, with the Baltimore Ravens No. 3 and the San Francisco 49ers No. 4. And 49ers quarterback Colin Kaepernick rounded out the top five list.

Other searches that popped up on Google's radar included the half-hour … Read more

The morning after the Super Bowl, there is a constant discussion about the dropped passes, the unnecessary roughness and the terrible calls.

Yes, of course I'm talking about the commercials.

Many media companies weigh in and declare that they know which of them moved the populace to wild emotions and untold paroxysms of brand loyalty.

TiVo, meanwhile, constantly checked the pulses and sweat glands of its subscribers and came out with a simple declaration: the most engaging ad of the Super Bowl was the one for Taco Bell.

Yes, the one where the older people behaved like younger people … Read more