Vudu is offering a brick-and-mortar purchase option for its digital movies.
Starting Tuesday, Wal-Mart customers will be able to buy a voucher card for a Vudu digital download. Once they get home, plugging the scratch-off code into any Vudu-compatible streaming device will allow them to stream the movie at their leisure. (Compatible devices include the PlayStation 3, any PC or Mac, and many TVs and Blu-ray players.)
Because it's a purchase, not a rental, viewers can re-stream the movie ad infinitum. Currently, only the standard-def streaming version (not the HD version) will be sold at retail. (HD and "HDX" versions of some titles are available via Vudu's online interface for an additional charge, usually $19.99; it's unclear if the HD/HDX versions of films will be made available at retail.)
The debut title is "Battle: Los Angeles," which is being sold for $14.96. By comparison, Wal-Mart is selling the DVD of the same film for $16.96, the HD Blu-ray for $19.96, and the DVD/Blu-ray combo pack for $24.96. The prices appear nearly equivalent on Amazon, including the Amazon Instant (streaming) version for $14.99. … Read more