The Designers Accord: An industrywide coalition to promote sustainability
The topic of sustainable or green design is of increasing urgency to companies involved in product development. Last year, it reached a tipping point in public interest and concern over global climate change, fueled by massive media interest.
Companies that fail to address it risk legislative punishment, as well as negative brand and sales consequences. But green also provides a huge market opportunity: recent surveys have indicated that key customer segments are willing to pay more for greener products.
Lots of companies at this year's Consumer Electronics Show were touting green design and environmental thinking, though as my colleague … Read more
