Breaking up is hard to do. Especially when it costs some $34 billion. The German-based parent company of Mercedes-Benz has cut its losses and is moving on with a new name: Daimler AG.
The new nomenclature isn't at all that surprising. It follows suit with its German competitors, BMW AG and Audi AG. Daimler's car division, previously the Mercedes Car Group, will be renamed Mercedes-Benz Cars. It will include the Mercedes, Maybach, and Smart brands.
The origins of the German car company date back to 1885, when Carl Friedrich Benz received a patent for his car, the Benz … Read more