A company run by Hillary Clinton's fine people-knower, Mark Penn, got together with the highly-regarded Landor Associates, an organization that once came to the enlightening conclusion that "green is the color of reading," to research the relationship between presidential candidates and brands.
It makes for very colorful reading. Purple, to my eyes.
It seems that the respondents, who came from all political shades and who intended to vote, were asked to choose which brand best characterized Barack Obama, John McCain, Sarah Palin, and Joe Biden.
The brands were from most of the essential categories--cars, coffee, Internet search … Read more