LAS VEGAS--Panasonic is a relative newcomer to the camera business, but the electronics giant outlined strong ambitions for the business Monday.
"We will try our best to achieve 15 percent market share by 2009," Tokihazu Matsumoto, director of the company's digital still camera business unit, said at a news conference at the Photo Marketing Association trade show here. "We aim to become one of the top camera brands in the industry."
The company also is hoping to reach 15 million units globally during the fiscal year, which for Panasonic runs through March 2010.
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