Google

The term "Google bowling" has been floating around the Internet for a while now. The practice is one of many that can be put under the heading of negative SEO, and while I'm not a proponent of these methods, they are worth noting:

Google bowling: As Google attempted to curb link-popularity exploitation by penalizing Web sites that purchase link ads across the entire site, it also created the environment in which Google bowling came to be. As a form of negative SEO (search engine optimization), certain unscrupulous entities began buying sitewide links for competitor sites, thus causing … Read more

Taiwanese handset maker HTC is expected to ship about 50,000 cell phones by the end of this year that use a mobile operating system from Google, according to a Fortune article that cites a report from a UBS analyst.

The phones won't be for sale until next year; the initial shipment will go to developers, says analyst Benjamin Schachter. Google is likely talking to other handset manufacturers, he says.

Google has declined to comment on rumors of its phone plans. Google is hosting an analyst day on October 24, and Schachter expects the company to talk about its … Read more

Earlier today Google unveiled some new and upcoming features being added to their Analytics service at the eMetrics Summit in Washington, D.C. Site owners will soon be getting a way to see what their users are searching for within the site, potentially making it easier for them to reorganize, or prioritize the what's on the page. Users will also have their choice of several third-party search tools that work with the new search analytics, along with Google Custom Search, Google Mini, and Google's enterprise search appliance.

The service is also rolling out a new "Events Tracking&… Read more

Greer Park in upscale Palo Alto, Calif., isn't what you would call dirty.

Nor is it sprayed with graffiti, broken down, rusty or disheveled. In fact, nothing on the surface would indicate the need for a concentrated effort by Google employees and friends participating in Google's first International Cleanup Weekend, an endeavor born in part to publicize the MyMaps application and KML, the XML-based markup language used to make Google's interactive Web maps.

Yet here were eight of us, stooping to harvest bottle caps, gum wrappers and cigarette butts from the tanbark and grass at 9:30 … Read more

SAN BRUNO, Calif.--Google on Monday unveiled a new system for identifying pirated video on YouTube as it gets uploaded, but the system puts the burden on movie studios and other content owners to provide YouTube copies of the content first.

Content owners provide the video to YouTube and specify whether they want to block anyone else from uploading copies of it. They can also ask YouTube to allow others to post it and put ads next to it or otherwise promote it on their sites, David King, YouTube product manager, told reporters in a briefing at YouTube.

The automated YouTube video ID system looks at all video as it is uploaded and tries to match it with a database of visual abstractions of the copyrighted material that has been provided by content owners. If the system finds a match it will either block it, post it, or--depending upon the policy specified by the content owner--put ads on it, with the revenue being shared with the content owner.

If the copyright owner wants pirated copies to be blocked and the system finds a match, the pirated video may be posted, but only for a few minutes and then the system will remove it. The copies of the copyrighted content that owners provide YouTube for anti-piracy purposes will not end up posted on YouTube unless the company posts the content itself.

… Read more

Over the last few years, I have been to a whole lot of conferences. They've been in cities like Austin, Phoenix, San Diego, New York, Las Vegas, San Francisco and so on, and have covered any number of topics.

And over the years, I've started to come to the conclusion--as so many have before me--that the endless panels and keynotes are hardly worth the time it takes to sit through them. After all, how much value is there really in listening to six people talk over each other for 35 minutes?

In the end, as everyone knows, the … Read more

Technology writer Glyn Moody notes that open-source software developer Apache's lead in Web servers over Microsoft's Internet Information Services (IIS) is at its skinniest ever: 10 percent.

Apache continues to gain (1 million sites last month). But Microsoft's IIS is also growing--and at a faster clip (3 million sites last month). As Glyn suggests, it may not matter: Apache's job may well be done in proving the viability of open-source projects and paving the way for many more.

I doubt, regardless, whether Microsoft is resting on its laurels. If you click through to the Netcraft page, … Read more

Keeping its Linux fan base in mind, Google has updated its Desktop for Linux, which it launched in June. With version 1.1, still in beta, you can search over more image formats and search the content of Microsoft Office documents. The thumbnails in search results are higher quality and you can customize the hot key that launches the quick search box. There's more information on the Inside Google Desktop blog and you can download the application here.

These days, there are several ways to get a customized or internal search engine free of charge. Google's Custom Search Engine (CSE) and Yahoo's Search Builder lead the way, and their products are fairly easy to implement. After the Big Two, there are several services trying to make their mark, but one that that stands out is the Swicki from Eurekster.

A Swicki is a combination search portal and widget that can be customized on any topic or topics either within a Web site, group of Web sites, or the Web at large. The end product is a … Read more