When Benjamin Brown, the CEO of Web start-up MakeMeSustainable.com, hands you his business card, it's got "green" written all over it.
Rather than bleached white, it's the color of a supermarket bag and has a green fingerprint printed on the back.
Brown's not the only Web entrepreneur going with the recycled paper look. A growing number of tech and media entrepreneurs are trying to enter the booming green-tech industry via the Web.
Over the past five years, many IT professionals have made the jump to energy-related companies. Former Microsoftie Martin Tobias, for example, was … Read more