Now that the Google-DoubleClick deal has been approved by European lawmakers, the online giant has finally taken control over one of the most important display advertising firms in the world. And while some are calling this a great day for Google, I'm not so quick to agree.
What, exactly, makes this such a great day for Google? Is it because it can solidify its position as the world's premier online ad firm? If so, I thought it already was: Google's total share of online advertising revenue before the DoubleClick deal was over 60 percent and no company was even close. If it wasn't that, was it because Google finally had a leg up in the display ad business where it has floundered for years? Possibly. But considering that DoubleClick only generated about $365 million in revenue last year, I just don't think this is a major step forward for the company.
I simply don't know how anyone can say the Google-DoubleClick deal was good for Sergey, Larry, and Eric. And if you look at the numbers and what Google is actually adding in this deal, it looks even worse.
If you ask me, Google made a mistake.… Read more
The inventor of the World Wide Web, Sir Tim Berners-Lee, isn't satisfied living on his past laurels. At every opportunity he talks up the Semantic Web, which he calls the "Web of the future."
In a recent article in the Times Online, he said that what Google has done so far pales in comparison with what the Semantic Web will bring. Social -networking leaders Facebook and MySpace will eventually be trumped by networks that connect all types of things, not just people, he said. To be clear, he wasn't saying that Google is doomed.
In the … Read more
Google's OpenSocial APIs may be gaining a major new adherent this week. According to the New York Times, Yahoo is expected to join the group that includes MySpace, Plaxo, Bebo, Hi5, Orkut, LinkedIn, Six Apart, Oracle, salesforce.com and Ning, among others. In fact, Facebook is the only major social networking platform that has not joined the OpenSocial club.
OpenSocial allows applications to tap into the social graph, the network of friends and their feeds, of multiple social networks without code rewrites.
Google is stepping up its recruitment of developers with a two-day workshop called Web Forward in May at the Moscone Center in San Francisco.
Among the major platforms, there is a battle for the hearts and minds of developers. More developers means more applications, which means a more substantive platform, as well as an ecosystem that feeds the Google advertising engine. Microsoft held its Mix 08 conference last week aimed at bringing developers to its emerging Web platform with Silverlight, IE 8 and FeedSynch.
Streaming radio advertising company TargetSpot has drawn $8.6 million in new investment from Bain Capital Ventures and existing backers Union Square Ventures, CBS, and Milestone Venture Partners, according to the company.
The investment was the company's second round since its founding in 2007. TargetSpot was built by Union Square-backed company Oddcast for CBS Radio, but it became an independent company last year with seed money from Union Square and others.
In a relatively short time, TargetSpot has emerged as a challenger to Google. Based in New York, the company launched a self-service ad platform for streaming radio last … Read more
Display advertising may be only a fraction of Google's advertising business now, but wait until later this year and next, a top Google executive says.
Google will have a "very significant position" in the online display ad market by 2008-2009, Tim Armstrong, Google's North American president for advertising and commerce, said at a Bear Stearns Media Conference in Palm Beach, Fla., on Monday, according to Dow Jones.
His prediction was only strengthened by news on Tuesday that the European Commission approved Google's acquisition of DoubleClick, which is a leader in display advertising.
Eventually, Google's … Read more
Google may cut its workforce as it integrates online ad firm DoubleClick into its operations, Google Chief Executive Eric Schmidt warned in a blog posting after the acquisition was approved by the European Commission on Tuesday.
"As with most mergers, there may be reductions in headcount. We expect these to take place in the U.S. and possibly in other regions as well," he wrote. The process of determining the right staffing levels in the U.S. is expected to be completed in the U.S. by early April, and could take longer for offices outside the country, … Read more
Updated on March 11 at 8:52 a.m.
European antitrust regulators on Tuesday approved Google's $3.1 billion merger with DoubleClick, paving the way for a blockbuster deal in Internet search and publisher-based advertising tools.
Approval by the European Commission, which came without conditions, had largely been expected to occur this week. The Commission's announcement comes three weeks before its April 2 deadline, in which it had to determine whether to nix the deal.
With the Commission's decision in place, Google announced on Tuesday that it has formally closed its merger with DoubleClick.
"We are … Read more
Google described on Tuesday how it secures the mountains of data that it handles every day, saying that it has highly automated processes and employs the best and brightest in Web security.
On the Official Google Blog, Douglas Merrill, a vice president of engineering, spelled out the company's philosophy, processes, and technology that the company employs for security.
He said that the company is developing its own security software, particularly to address areas such as large-scale computing and automation.
Google's processes are set up so that sensitive personal information can only be viewed by exception, Merrill said.
"… Read more