Gamers who use Apple's iPhone, iPod Touch, and now the iPad are likely to be looking forward to Apple's "Game Center" network, which was announced among the other updates as part of iPhone OS 4.0. But what about the companies that are running existing social networks for the platform?
It's not the end of the world, apparently.
Ngmoco, maker of popular game titles such as Rolando, We Rule, and Touch Pets, also created the Plus+ social network. It's built in to all of its own titles, as well as a select group of games from other developers. Ngmoco's chief publishing officer, Simon Jeffrey, told CNET that the company "has anticipated this move from Apple for some time," and that it should bring a "cleaner developer and consumer experience."
But what does that mean for the Plus+ implementation that has been built into more than 75 titles? "Plus+ took a strategic shift in direction a few months ago toward being a service, and less about being a set of social-gaming features," Jeffery said in a statement. "Plus+ is all about empowering monetization and discoverability mechanisms for the development community, and we have clearly demonstrated with games like We Rule that these mechanisms work."
Discoverability was, in fact, one of the biggest benefits of using services like Plus+, but it's also something Apple plans to offer within its Game Center. Plus+'s implementation was to show you what your friends were playing, as well as show off games that had just been launched. According to the very few details mentioned by Scott Forstall, Apple's senior vice president of iPhone software, during Thursday's press event, both of these things will be a part of the Game Center framework.
So does that mean that Plus+ is going to be more focused on advertising and the metrics of what users are doing within apps? If so, that's another area where Apple has delved into with its iAds platform.… Read more
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