Adobe is proving that it can walk the openness walk, this time by opening up its Flash protocols to facilitate mobile adoption via its Open Screen Project:...[T]he Open Screen project has five basic elements. Adobe will remove license restriction on the .swf file format [which had required the licensee to promise not to create a competing player]....Adobe will also remove licensing fees for embedding Flash Player on devices....Adobe will also publish a variety of APIs and protocols related to Flash.
Royalty free. Open publication of protocols. No side-deals to ensure a dearth of competition. Maybe Microsoft could take a page from Adobe's playbook. That is, if it wants to be relevant on the web.