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ultrabook

Intel denies $100 subsidy on ultrabooks

Intel is not providing a $100 subsidy on ultrabooks, the company said today, contradicting an Asia-based report.

In that report, Taipei-based Digitimes asserted that Intel is offering a $100 subsidy for ultrabooks, which, in turn, will allow manufacturers to drop prices aggressively on the ultraslim laptops.

"There is no $100 subsidy for ultrabooks," Bill Calder, an Intel spokesman, told CNET. "The report from Digitimes was false," he said.

Intel does offer various marketing incentives as a normal course of business. An example of an Intel co-marketing campaign includes Intel Inside, where Intel provides some advertising dollars … Read more

7 things ultrabooks need next

Ultrabooks have arrived. Yet, for many, 2012 will be the first year they seriously consider buying one. If they're the future of laptops, then they have a long way to go before they become what people want in the present.

From one perspective, ultrabooks and the MacBook Air are the most exciting laptops to come around the pike in a long while. From another perspective, they're the sort of laptops that provide the least amount of computing value for the dollar, and are precisely the sort of fancy gadgets that cash-strapped holiday buyers will skip for better deals. After all, computers are commodity devices, right?

Well, yes and no. The iPad and the Kindle Fire have quickly shown that stylish, fun devices can quickly trump beefy specs, although in both cases they're relatively affordable buys. A friend of mine who recently e-mailed me summarizes the ultrabook situation perfectly:

"From my Luddite perspective, it's completely invigorated the laptop market for consumers just when everyone was beginning to crank out the same old 5-pound, 15.6-inch, DVD/Webcam, dual-core whatever machine."

He argued that the size and weight of these laptops are far more important than performance, gaining a family acceptance factor that trumps an ability, for instance, to play PC games with higher-end graphics.

I've had a hard time recommending ultrabooks for everyone, though. While they're getting awfully close to being the "laptop for everybody" that Apple's MacBook Air is currently gunning to be, a few key improvements still need to happen in 2012. As we look ahead to the Consumer Electronics Show, where new laptop announcements are a common occurrence (stunningly enough, CES is less than six weeks away), this is what I hope happens to make ultrabooks more relevant. … Read more

Ultrabook pricing cuts close to cost

The latest report on ultrabooks from Asia is the typical mix of odd assertions, gossip, and a smattering of speculation that could be categorized as news.

Tuesday's Digitimes report says, "Acer, Asustek Computer and Toshiba are expected to lower retail prices for ultrabooks to below US$1,000 by the end of 2011."

Let's see, we're well before the end of 2011 and already we have three ultrabooks priced under $1,000. The HP Folio 13 starts at $899, ditto for the Toshiba Portege Z835 (Model: Z835-P330--which was priced briefly at $799), and the Acer Aspire S3 (… Read more

iPad 3 could make Apple the world's top PC vendor next year

Apple is likely to outshine Hewlett-Packard as the world's top PC maker before the second half of next year, says research firm Canalys, but it'll need some help from the iPad 3.

Currently the world's second-leading PC vendor, Apple has seen its share of the market jump to 15 percent from 9 percent over just the past year. That growth is largely due to heavy demand for the iPad, which Canalys considers a personal computer.

But fourth-quarter iPad shipments in the U.S. may take a hit from Amazon's Kindle Fire and Barnes & Noble's … Read more

Ultrabooks to MacBook Air: Time to step up your game

Having reviewed the first four ultrabook laptops to hit stores, and spent some hands-on time with a just-announced HP version, it's clear Apple's dominance of the superthin laptop category faces a serious challenge.

Acer, Asus, Toshiba, and Lenovo all have impressive systems, all under 18 millimeters thick, and all with second-generation Intel Core i-series processors and solid-state drives (SSDs). The key is that these 13-inch laptops start at $799, while the 13-inch MacBook Air starts at $1,299.

That said, stack all of these systems together on a table and we'll still pick the Air for general everyday use, as long as price is no object. To date, no one has matched the multitouch trackpad experience of the MacBook, along with its excellent keyboard, and simple sleep/hibernate quick-start states.

But, if you're looking for the best value based on system specs, the field is suddenly wide open.… Read more

MacBook Air, ultrabook spell doom for optical drive

With Apple likely forgoing optical drives across all or most of its MacBooks, and ultrabooks doing the same, it's no surprise that the venerable whirring drive will spin away, albeit gradually, into obscurity.

Next to go driveless at Apple is the 15-inch MacBook Air. 9to5Mac says Apple almost brought out a 15-inch Air in late 2010 (but didn't because of a problem with the hinges). Apple now has plans to make this happen next year when Intel's graphics-centric Ivy Bridge processor ships.

Ultrabooks will do their part to hurry the otherwise slow demise of the optical drive. … Read more

Intel: Ultrabooks have to be 'cool'

At an Intel Capital conference this week an Intel executive spelled out how and why the market will transition to ultrabooks over the next few years. In a word, ultrabooks need to be "cool."

Intel is driving the PC industry to ultrabooks with a $300 million ultrabook fund--principally for hardware development--and a second fund announced this week, the $100 million AppUpSM Fund, targeted at applications for future ultrabooks.

Erik Reid, the general manager of the Mobile Platforms Division at Intel's PC Client Group, detailed Intel's thinking in a session at the Intel conference this week in Huntington Beach, Calif.

The coolness factor: "Users want something that's cool," said Reid. Intel research shows that when people see an ultrabook they think that "it must be better engineered because it's thin. It's harder to make a thin device than a thick device. It's more forward-looking." … Read more

Otellini: Windows 8, touch-based ultrabooks a pair

HUNTINGTON BEACH, Calif.--Intel CEO Paul Otellini said today at an Intel conference that touch-based ultrathin notebooks running Windows 8 will be a big focus for the company in the coming 12 months.

Otellini said that to lure mainstream laptop buyers, Intel and its partners need to get the cost of touch technology under control. "To hit the volume price points, we need to span $699 and up, and that's the goal for next year," he said, speaking at the Intel Capital Global Summit in Huntington Beach, Calif.

"To do that, we have to get touch … Read more

Ultrabook pricing heads south

With Best Buy getting ready to sell a $799.99 Toshiba ultrabook and the Acer Aspire S3 now going for $839.99, the prospect of affordable ultrabooks is real.

Surprisingly, this didn't take long to happen.

"I think Intel is cheering right now--that the price came down that low that fast," said Deron Kershaw, an analyst at Gap Intelligence.

"What's the magical price point that sales really begin to take off? That's probably $599 to $699 next year. But we didn't think we were going to see anything around $800 this year," … Read more

The 404 946: Where our hand is on Fire (podcast)

We're going hands-on with the Amazon Kindle Fire tablet, released ahead of schedule to a few lucky customers today.

Also leaked from today's 404 podcast: Apple replacing original iPod Nanos, breaking up on Facebook, waging war on infographics, and tap-to-pay apps coming to Ultrabook laptops.

Also, a big congrats to CNET's Bonnie Cha, the new chief correspondent at Crave!

Stream the podcast on audio or video after the page break!… Read more