In a time when CNET's two top-rated HDTVs of the year are Panasonic's TH-50PZ800U and Pioneer's PDP-5020FD, we have to wonder why a salesperson would recommend flat-panel LCD HDTVs at the rate that J.D. Power and Associates claims in a recent report.
The report, which surveyed more than 2,000 shoppers on their experience in big-box electronic retailers, a specialty television retailer, a mass merchant, and a warehouse store, found that retail salespeople recommended LCDs over plasmas at a three-to-one rate.
Sure, plasmas have a long list of supposed failings: they're allegedly bulky and power hungry, and have image burn-in issues and leaks, and a short lifespan. However, most of these problems--image burn-in being the most common with early plasma sets--have been resolved on modern plasma displays.
According to the report, however, "37 percent of salespersons warned their customers that images may be permanently burned onto the screen of plasma TVs." The lifespan argument doesn't hold up either, as both LCD and plasma lifespan claims are basically the same now at 60,000 hours each. And, with LCDs still costing more at equivalent screen sizes, it's certainly convenient for retailers to promote the LCD technology over its less expensive rival.… Read more