Nearly eight years ago, Google's then-vice president of search products and user experience, Marissa Mayer, wrote a blog post saying that the company would never run banner ads in search results or on the Google home page.
That promise appears to be in the process of being broken, reported SearchEngineLand, as a screenshot by Dallas-based Web marketing app maker Synrgy shows an experimental, enormous banner ad at the top of search results for "Southwest Airlines."
"There will be no banner ads on the Google homepage or Web search results pages. There will not be crazy, flashy, … Read more
T-Mobile is hot water again for one of its "Uncarrier" campaign commercials.
The latest comes in the form of a letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman calling for the carrier to pull one commercial parodying a smartphone theft because they felt it belittled the issue.
"This ad is more than tasteless: These robberies often turn violent and have resulted in severe injuries and multiple deaths," the letter said.
The ad features comedian Bill Hader getting accosted in a parking lot. But when the thief sees how … Read more
Google might be the king of online ads, but it still gives you a way to limit how some of your data is used to sell you things you don't need.
With its new Shared Endorsements coming on November 11, Google will make the ads you see more personalized by referencing your Google+ username, profile photo, and implied endorsements via comments and +1s.
Short of an ad-blocker, there's not much you can do to avoid ads completely. But Google does provide a few controls for restricting how much of your online behavior shows up in ads.
Shared endorsements … Read more
All those Google +1's that you've been scattering over the Web are about to come back to haunt you.
Google's move in 2011 to combine user data under one profile will begin impacting its ad business on November 11, as the company prepares to use your user name, profile photo, and implied endorsement in more of its display ads.
The company revealed changes to its Terms of Service on Friday. The most important one is that Google clarified how your profile name and photo might appear in "Google products," including display ads. Google reminded its … Read more
Facebook is aiming to take the guesswork out of picking the right ads with new tools released Tuesday designed to automate the process around an advertiser's expressed objectives.
The social network has reconfigured the ad-buying process to start with a question: What's your advertising objective? Facebook will then recommend an ad type for one of eight possible objectives: Web site conversions, clicks to Web site, Page post engagement, Page likes, app installs, app engagement (a new option introduced last week), offer claims, or event responses. The system is designed to give advertisers more of the results they want … Read more
Ad-Aware has faced its ups and downs over the past few years, shimmying in and out of relevancy. Though last year's version was an overall improvement over its prior incarnations, our review staff had ultimately concluded that there was still some maturing to do if Lavasoft was aiming to reclaim the throne as top security honcho.
Gone is the Vipre scanner that powered it before and Ad-Aware now comes primarily powered by Bitdefender's core security engine and with added perks and utilities.
The installation process isn't exactly short when you include the extra download time to grab … Read more
Facebook will look to capitalize on its new-found strength in mobile advertising by adding a sophisticated twist to an ad unit that has not only proved remarkably popularly with developers, but has also helped the company win over skeptics on Wall Street.
Tuesday, the social network is expanding the purpose of its mobile app ads, formerly known as mobile app install ads, so that developers can do more than just drive new downloads of their iOS or Android applications. The units will now enable app makers to separately target their existing users in Facebook's mobile News Feed and encourage … Read more