Google recently overhauled its Maps apps for iPhones and Androids, and on Wednesday the company introduced a new way of showing "relevant" ads. They show up at the bottom of the app, where your directions appear.
Google wrote in its blog post announcing the ads that the new display makes them "more attractive for users and more effective for advertisers," although it's not hard to imagine user problems emerging from placing ads in the same location in the app as non-advertised location and navigation information. The Maps overhaul has been controversial, to the point where … Read more
While browsing the Internet on desktop computers, people may have seen a little blue icon floating near ads. This clickable icon, dubbed "AdChoice," is meant to give users information about targeted ads and the data collected by ads; it also gives users a Do Not Track option. Now, the group that brought AdChoice to desktop is developing the same icon for mobile.
The group behind the icon, Digital Advertising Alliance, or DAA, is a coalition of advertisers, publishers, and marketers that has been working to increase transparency on the Web and create controls for online advertising.
AdChoice for … Read more
Facebook already has a pipeline on users' "Likes," but what it really wants is a little feedback on why they dislike items in their News Feed enough to hide them.
Identifying content that will keep its users engaged longer is one of Facebook's great challenges. In an effort to better understand what users find relevant or uninteresting, the social-networking giant will soon allow users to explain their reasons for hiding an advertisement, photo, or friend status update, ABC News reports.
"Over the next few months what you will see from us is more on why people … Read more
Forget McDonald's and Macy's, small businesses can now pay Foursquare to make their ads appear higher in search results.
Foursquare announced Tuesday that it was rolling out self-serve ads for small businesses, with the goal of letting users discover new locales they normally wouldn't know about. The way it works is businesses pay a little extra for the self-serve ads and then their profiles are ranked higher in user search results.
"The idea behind these new ads is simple -- connect people looking for somewhere to go with businesses that want to drive traffic to their … Read more
Twitter said Tuesday that its opening up its TV ad-targeting technology to all U.S. advertisers that run national television spots and want to reach live viewers with synchronized in-tweet promotions.
Twitter, which had been calling the ad initiative "Twitter Amplify," markets the second-screen advertising play as an automated way to boost the impact of traditional broadcast advertising.
Here's how it works: Twitter … Read more
Your Facebook notifications menu might start sprouting ads if a new test ever becomes an actual feature.
Facebook is testing a program in which suggestions for mobile games would pop up in your notifications menu, AllThingsD reported on Tuesday. The suggestions would appear among the various likes, comments, and other notifications from your FB friends.
Before you start griping about yet more intrusive Facebook ads, you may be spared from this latest campaign even if it rolls out as an actual feature.
The mobile game suggestions are based on your existing game play, according to AllThingsD. So, if you play … Read more