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brainstorming

Facebook's Sandberg: Growth before monetization

HALF MOON BAY, Calif.--Facebook's business playbook takes a page from those of the early dot-coms: build it and then figure out how to make money.

Sheryl Sandberg, the chief operating officer of Facebook, said here in a panel interview Tuesday that Facebook's primary goal is to grow its social network. Second is monetization.

"Our focus is on growth--we believe this is the moment people are joining social networks," Sandberg said here at the Fortune Brainstorm Tech conference, a three-day gathering on technology and media. "Then it's monetization to support that growth."

Her … Read more

Viacom CEO: 'Great' content is king

HALF MOON BAY, Calif.--If content is king, then technology is its queen.

Viacom's CEO Philippe Dauman, who spoke here Tuesday at the Fortune Brainstorm Tech conference, said that despite talk that content has become a commodity (i.e., reality TV shows), it's quite the opposite. Great content is never a commodity, he said, and the Internet and mobile communications are helping Viacom broaden its reach internationally and among younger audiences online and via mobile devices.

"If you have a great brand supported by great content, there has never been a better time to reach more consumers, … Read more

Fortune conference pitches personal submarines

HALF MOON BAY, Calif.--Got $1.2 million to blow on toys? Forget the conspicuous Veyron, which is sure to draw derision from everyone you pass. Instead, take your toys underwater: U.S. Submarines' Triton Model 1000, being made now, will take you and a friend 1,000 feet straight down, and keep you there for 6 hours while you gaze at the fish and reflect on your extravagance.

U.S. Subs is a major sponsor of the Fortune Brainstorm 2008 conference being held here, and had a simulator set up in the lobby of the Ritz Carlton to give … Read more

Bezos: Don't build Web sites like rockets

HALF MOON BAY, Calif.--At the Fortune Brainstorm 2008 conference here on Monday, David Kirkpatrick asked Jeff Bezos about the origins of Amazon.com's Web Services. "We were building these services for ourselves," Bezos said, when Amazon came up with the idea to "harden the interfaces" between interdependent services. Bezos said the idea was to make interaction between services "coarse-grained instead of fine-grained." Loosening the links between services allowed individual groups to innovate and change without fear of breaking the rest of the Amazon infrastructure.

This concept, Bezos said in response to a … Read more

The Internet is making the world a better place...but not for CEOs

HALF MOON BAY, Calif.--At Monday's kickoff discussion at the high-zoot (it's at the Ritz Carlton) Fortune Brainstorm 2008 conference, moderator David Kirkpatrick asks the question, "Is tech making the world a better place?"

Two speakers, Michael Dell and Mark Benioff of Salesforce.com, focused on the changes in business: the Net gives companies a communications conduit with customers. "We put big ears on," Dell said, referring in part to the Digg-like Ideastorm system that Dell is using to gather customer feedback.

Benioff said, with a smile, "Our customers are ganging up on … Read more

Rallying cry for innovation at Fortune Brainstorm Green and Milken Conference

Doreen Lorenzo, president of frog design, attended the recent Fortune Brainstorm Green and the Milken Global Conference and identified a common theme:

"In the past two weeks, I had the opportunity to attend two very interesting conferences. The first one was Fortune's Brainstorm Green, followed by the Milken Institute's Global Conference. Both of these conferences attract the who's who in the financial and business world. What struck me at both events was the rallying cry that innovation is key in solving many of the world's problems. I continued to hear that change is needed for … Read more

Your chance to feed the Ubuntu Brain(storm)

Ubuntu has launched a new site - Ubuntu Brainstorm - where anyone can submit and vote on ideas for the popular Linux distribution. It's a bit like Dell's Ideastorm (which, perhaps not coincidentally, led Dell to start offering Ubuntu systems for sale).

The difference here, however, is that it is the Ubuntu community that will take the feedback and build a better Ubuntu, rather than submitting ideas into a corporation which will weigh its quarterly objectives against the community's ideas. This is yet another way that Ubuntu continues to demonstrate its community credentials.

It's a way … Read more

Sketchcast: MS Paint goes meta

Whiteboarding tools associated with virtual conference solutions frequently don't offer an easy way to record what's being written down, or distribute it elsewhere after the fact. And for presenting, we're often limited to PowerPoints, video, or audio recordings--or sometimes a hodgepodge of all three at once. Enter Sketchcast, a happy medium between voice and whiteboard recording that the service coins as "Sketchcasts." Users can create their own audio-enriched doodle sessions for all to see, and embed them on blogs or Web sites to distribute their work.

Sketchcast creator Richard Ziade drummed up the idea after finding it cumbersome to spend the time blogging out his ideas, and equated his experiences in meeting rooms, with the potential for blog readership. At least that's the concept, anyway. If Sketchcasting has anything in common with Podcasting (which it does), both require your audience to absorb content in a linear fashion, which is far slower than giving someone several paragraphs of writing that they can peruse at their leisure. There's also the problem of indexing and searching the content, which (for now) is only made possible with tags and user-submitted descriptions.

As a tool, Sketchcast gives users a massive color pallet to choose from, along with an eraser and text tool. All three of the tools can be summoned or dismissed in an instant with keyboard shortcuts, which is a big help to power users. The recording feature is also incredibly simple to use, and can be paused at any time if you need time to draw out your next slide. When finished, the tool gives you the standard smattering of links, including a simple URL, e-mail link, and embed code. Videos are broken down into four categories, including one just for tutorials. The service also is also set up to support user ratings (on a five-star scale), and comments that show up just like they do on YouTube.

I'd definitely recommend giving Sketchcast a spin, if only to play with its editor, which is incredibly simple and fun to use (Ed: It requires registration to use.) As for its worth as a blogging tool, I can only say that preparing a proper Sketchcast takes more of my, and likely more of my reader's, time, which is hardly a suitable replacement for text--as much as it is a complement to whatever is being written. I've embedded an example Sketchcast after the break.

[via TechCrunch]

Related: Live whiteboard collaboration with ScriblinkRead more

FreeMind: The eye of the brainstorm

When brilliant ideas smash against the banks of your brain and threaten to overflow the narrow borders of a digital sticky note or notepad, mind-mapping software can contain the surge, and more--it can divert thought flows into manageable streams. Part brainstorming notepad and part presentation software, FreeMind's freeware canvas for Mac and Windows provides a visual, quasi-linear outlet for complex ideas.

FreeMind isn't the only software for the job, and it doesn't do everything, but when commercial mind-mapping products such as ConceptDraw Mindmap and Mindjet MindManager cost between $150 and $300, quibbles over FreeMind's minor function limitations seem suddenly petty.… Read more

Map your mind with MindMeister

MindMeister is a "mind mapping" tool that launched last month. If you're unfamiliar with mind mapping, it's somewhere between brainstorming and an organizational chart. If you've ever had to help plan a party or put together an outline for a project, mind mapping is one of the ways to organize and order your thoughts. MindMeister replaces legal pads and crumpled up pieces of paper with an online workspace that can be revised and manipulated. Users can create ideas and connect them to one another, or build their own hierarchies--it's essentially a giant canvas.

Users of Google Docs and Spreadsheets will feel right at home, as the tool shares similar features for versioning, autosave, and collaboration. There's also built-in Skype integration, assuming your collaborators have provided their Skype username. While there's no built-in chat, users can fire up a text or voice chat on Skype by clicking on another collaborator's name.

For users who don't feel like logging in to add a quick idea to their mind map, MindMeister has a few tools that help out. Called "Geistesblitz" (meaning "mind flash"), these tools consist of a widget for OS X and Vista, and a browser extension that installs itself as a search engine in IE and Firefox's search box. When you come across something you feel like writing down, you can just enter it in, and it will be sent to whatever mind map you've chosen as the default.

MindMeister offers two tiers of service--one free, and a paid premium version that runs about $4 per month. The premium version gives users an unlimited amount of mind maps, as well as the option to embed them on blogs and Web sites. I've embedded a sample mind map after the jump. … Read more