The National Press Club, a 100-year-old professional club for journalists, aims to recruit new online-media members through a partnership with Helium.com, a hub for citizen journalists. The deal is expected to be announced on Tuesday.
In terms of new media, the partnership is a first for the NPC and part of an overall strategy to update its image, including new renovations to its Web site. Several years ago, the NPC recognized the blogosphere by changing its constitution so that online writers could more easily apply for membership. With its Helium partnership, NPC is trying to extend its reach to … Read more