crowdsourcing

Google crowdsources Street View imagery

Google Maps' Street View feature uses imagery collected by cameras mounted to Google cars, but now the company is blending in photos taken by the public as well.

Panoramio, which Google acquired in 2007, lets people share photos that have been geotagged with location data so they can be shown on a map. Those Panoramio photos already were available in Google Earth and Google Maps, but now they can show on the more personal Street View as well, Google programmer Frederik Schaffalitzky said in a blog post Wednesday.

Potential advantages of checking the photos on Street View include views at … Read more

The power of the crowd, revisited

Almost three years after Jeff Howe coined the term in his seminal article "The Rise of Crowdsourcing," and, ironically, in the very week 1,300 handpicked scientists, entrepreneurs, artists, and other thinkers, movers, and shakers assembled at the TED conference in Long Beach, the term "crowdsourcing" yielded more than 1 million search results on Google.

That's quite an accomplishment. Crowdsourcing is no longer an exclusive noun for a few in the know, it has become a verb for the crowd. Mom-and pop shops, SME's, and large corporations, receptionists, interns, middle managers, and CEOs – everyone'… Read more

"Design Thinking" and marketing

I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that the term “design thinking” is of course a clever marketing buzzword. It’s ironic that marketers themselves embrace it as the next big thing as it doesn’t create a new marketing paradigm so much as it proves that marketers are prone to being persuaded by their very own tricks. “Design Thinking” has become a brand, and brands are all the more powerful … Read more

Pop!Tech: What's next (year)? Redesigning America - transparently, together

(Credit: Plan Spark)

Now that the exhaustively inspirational Pop!Tech 2008  is over, it’s worthwhile taking a look at what’s next, in other words, at the conference's theme for 2009. The organizers’ choice is pretty telling and may be indicative of a larger shift among not only the elite thinkers gathering at Pop!Tech, but also broader public opinion. Succeeding this year’s theme “Scarcity and Abundance” will be “America Reimagined,” a “top-to-bottom look at America’s opportunities, its challenges, and its future” that promises to explore what it means to be a “superpower in the … Read more

Hi5 translations go live

Social network Hi5 has launched a site translation project, a week after the announcement that the company had created a "crowdsourced translation" app for use on the OpenSocial developer platform and several months after it initially announced plans for translation.

The site is now available not only in American English and the two dozen languages that Hi5 had previously translated it into (not through community efforts), but now also in Catalan, Danish, British English, Finnish, Hindi, Macedonian, Slovakian, Mexican Spanish, Colombian Spanish, and Swedish. These translations were generated by community participation and verified by translation service Lionbridge. Later … Read more

Art design for the masses, chosen by the masses

Tim Roberts' black Audi A3 has something called green bandana funk.

It's not slang for a mechanical problem or lingering bad smell, but rather, lime-green graffiti art in bandana patterns that dot the exterior of his otherwise shiny urban sedan. Roberts, a longtime tech executive who previously helped Twitter get off the ground, sometimes forgets the vinyl stickers are there, until they prompt a nearby driver to roll down a window and ask about his artwork. Once he even found a pack of young skateboarders surrounding his car in a parking lot taking pictures with their cell phones.

"… Read more

Google Earth shows cows point north

My grandparents in England had cows on their farm so I've always had a lot of affection for them, and was delighted to read this story from the Los Angeles Times indicating a "hidden cow power." Turns out cows may have internal compasses much like birds and bees do for orienting themselves to magnetic north.

Using satellite images on Google Earth, German scientists were able to see that all over the planet, cows stand with their bodies pointing to magnetic north.

Studying photographs of 8,510 cattle in 308 herds from around the world, zoologists Sabine Begall … Read more

Southwest Airlines CEO crowdsources his Halloween costume

A few years ago, it was trendy and "transparent" for CEOs to have their own blogs. But typically it didn't go this far--then again, Southwest Airlines chief Gary Kelly isn't your average CEO.

Kelly posted an entry on the Southwest blog on Tuesday asking readers to contribute to an annual poll he hosts: What should he dress up as for Halloween? Kelly has been known to go all-out, and provided photo evidence of past costumes that included Hairspray drag queen Edna Turnblad, Pirates of the Caribbean's Captain Jack Sparrow, and painted-up Kiss bassist Gene Simmons.… Read more

Google Map Maker: Unleash your inner cartographer

Google on Monday unveiled a new Web-based tool, Map Maker, that lets people add roads, lakes, businesses, and other features to unmapped regions of Google Maps.

With the tool, people can using tracing tools to build maps in Cyprus, Iceland, Pakistan, and Vietnam, according to the Google LatLong blog. Also open for cartographic contributions are several Caribbean nations: Antigua and Barbuda, Bahamas, Barbados, Bermuda, British Virgin Islands, Cayman Islands, Grenada, Jamaica, Netherlands Antilles, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, and Trinidad and Tobago.

I'm of two minds about this. On the one hand, it'… Read more